Unlocking Athlete Performance: Sports Tech Takes Center Stage at ACTIV

In the rapidly evolving world of sports, one factor remains constant: the pursuit of peak performance.
Whether it’s improving endurance, optimizing recovery, or preventing injuries, the focus on health and human performance is redefining what it means to compete at the highest level. This year, the ACTIV Sports Summit will shine a spotlight on the transformative role of sports technology in unlocking human potential.
The Intersection of Technology and Performance
From elite athletes to recreational players, technology is revolutionizing how performance is measured, analyzed, and improved. At the ACTIV Sports Summit, attendees will gain insights into cutting-edge innovations that are reshaping the field of health and performance.
1. Data-Driven Insights
Wearable technology, IoT devices, and AI-powered platforms are enabling coaches, trainers, and athletes to gain unprecedented insights into performance. Companies leading the way in biometrics, motion tracking, and personalized analytics will showcase their solutions at the summit.
2. Injury Prevention and Recovery
Innovations in sports tech are reducing downtime and extending careers. From AI-assisted injury prediction tools to advanced recovery devices like cryotherapy and red-light therapy, the summit will explore how tech is transforming athlete care.
3. Mental Health and Cognitive Performance
Peak physical performance isn’t possible without mental resilience. The summit will feature discussions on technologies that enhance focus, manage stress, and improve cognitive function, such as neurofeedback devices and mindfulness apps tailored for athletes.
4. Training Optimization
Athletes and teams are leveraging virtual reality (VR) and augmented reality (AR) for simulated training environments, enhancing strategy and decision-making skills. These technologies are redefining how athletes prepare for competition.

Why This Matters Now
As sports become faster, more competitive, and increasingly global, the pressure on athletes to perform at their peak is greater than ever. By integrating technology, the industry is not only pushing the boundaries of what’s possible but also safeguarding the health and longevity of its most valuable assets: the athletes.
At ACTIV, experts in sports science, tech entrepreneurs, and industry leaders will delve into the future of health and human performance, discussing real-world applications and showcasing products that are already making waves.
What You’ll Gain at ACTIV
For Startups
If your company focuses on athlete health or performance tech, ACTIV offers the chance to connect with investors, coaches, and decision-makers who can help bring your solutions to the global stage.
For Investors and Teams
Discover emerging technologies that can give your athletes and teams a competitive edge, reduce injuries, and maximize return on investment.
For Athletes and Enthusiasts
Learn how technology is reshaping the sports experience, from training and recovery to mental health and overall wellness.
Why Frisco?
Hosting ACTIV in Frisco, TX—the Sports City USA—is no coincidence. Frisco is at the intersection of elite sports culture and innovation, making it the ideal location for a summit focused on human performance. The Omni Hotel at The Star, surrounded by state-of-the-art facilities and inspiring sports history, creates the perfect environment to explore the future of health and performance.