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April 14 & 15, 2025 Omni at The Star
activ sports expo

Inaugural ACTIV Sports Summit Announcement

Inaugural ACTIV Sports Summit Announcement

ACTIV Sports Summit 2025 Partners with Plug and Play Sportstech and Comcast SportsTech to Host Groundbreaking Sports Tech Event in “Sports City, USA”

FOR IMMEDIATE RELEASE

ACTIV Sports Summit is launching a premier, global sports technology summit in Frisco, Texas—widely known as “Sports City, USA.” The invite-only, two-day event, taking place April 14-15, 2025, will unite the most prominent names in sports, tech innovation, and venture capital to showcase the future of sports technology.

Held at the Omni Frisco Hotel at The Star, the summit will feature keynote speeches, product demos, curated panels, networking sessions, and pitch competitions focused on driving advancements in the sports tech ecosystem. With Plug and Play Sportstech and Comcast SportsTech as foundational partners, the event will offer insights into groundbreaking developments in media, fan engagement, athlete performance, and venue technologies, while attracting hundreds of industry leaders, investors, startups, athletes, and executives to Frisco—a city synonymous with sports business and development.

“Partnering with Plug and Play Sportstech and Comcast SportsTech was a natural choice for us,” said Chris Buckner, Founder and CEO of ACTIV. “Frisco has earned its title as ‘Sports City, USA’ through its deep connections to the sports industry and its world-class facilities, making it the ideal location to host the ACTIV Sports Summit 2025. With both company’s expertise, we’re excited to create an event that will drive innovation and partnerships in the sports tech industry.”

Frisco, home to major sports franchises like the Dallas Cowboys and venues like The Star, has become a leader in blending sports and economic development. With the addition of Comcast SportsTech and Plug and Play Sportstech as key partners, the summit will deliver unmatched content and engagement in emerging sports tech.

“The ACTIV Sports Summit is set to be one of the most dynamic gatherings of sports tech visionaries in the world,” said David Steele, Director of Plug and Play Sportstech. “Frisco has a proud tradition of hosting major sporting events, and we are thrilled to be a part of this innovative summit in ‘Sports City, USA.’ and we’re confident that with this partnership we will bring global attention to Frisco and drive the future of sports technology.”

Plug and Play Sportstech Frisco Kickoff

“Being invited by one of our alumni to serve as a foundational partner of the inaugural ACTIV Sports Summit is a proud moment for Comcast SportsTech,” said Mark Faulkenberg, Managing Director and Chief Operating Officer of Investment Management, “We are honored to partner with such an innovative platform that brings together the best minds in sports technology, investment, and innovation. This collaboration further strengthens our commitment to advancing the future of sports through groundbreaking technologies and meaningful connections.”

The summit will focus on three key areas of sports technology—Athlete, Audience, and Arena—and explore how innovations in these sectors can expand into markets beyond sports. 

Key highlights of the summit will include:

  • Curated intros to investors, league executives, the latest sports tech startups and more.
  • Product Demos showcasing cutting-edge innovations.
  • Keynote Speakers from leading sports tech companies, venture funds, and professional sports organizations.
  • Panel Discussions on emerging trends and investment opportunities.
  • Pitch Competitions featuring the next generation of sports technology disruptors.

The collaboration between ACTIV Sports Summit™, Comcast SportsTech, and Plug and Play promises to elevate the global impact of the event while furthering Frisco’s reputation as a premier destination for sports technology and innovation.

For more information on how to attend or get involved in the ACTIV Sports Summit™ 2025, visit activsummit.com. 

You can also request you invite at activsummit.com/request-invite/

About Plug and Play Sportstech

Plug and Play Sportstech is a premier innovation platform dedicated to fostering collaboration between startups, corporations, and investors in the heart of “Sports City, USA.” Located at The Star in Frisco, Texas, the hub focuses on accelerating advancements in sports technology and human potential. By leveraging Plug and Play’s global network, Frisco serves as a catalyst for breakthrough innovations, connecting visionary entrepreneurs with industry leaders to shape the future of human potential through sports, health, and technology.